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Avery Dennison Details State of Smart Labeling Market (Part II)

L&NW continues its conversation with Francisco Melo on the topic of growth in smart labeling applications.

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By: Anthony Locicero

Copy editor, New York Post

The labels and packaging space continues to evolve, as industry leaders pioneer new technologies that will dramatically change the consumer experience for years to come. Francisco Melo, vice president and general manager, Global RFID for Avery Dennison, recently sat down with Label & Narrow Web to discuss his company’s endeavors in this field, as well as where he sees the market heading in the future. L&NW: What are some of the main hurdles to adoption in today’s market? FM: I oft...

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